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  • About

    Our Team of Professionals

    The fact is, there isn't much more to the average agent than the agent themselves. Most agents operate a one-person show - and they're probably breaking their backs trying to do a good job for their clients. Most agents couldn't really work any harder than they're already working.
    We know, because we used to do it this way.
    But we don't anymore because we found that our client's suffered from our good intentions. The fact is, you may be sympathetic to the fact that your agent is working as hard as humanly possible, but if the quality and profitability of your home sale suffers as a result of them trying to do everything themselves . . . well,
    . . .you have a right to feel cheated.
    The simple explanation is that we built a team of professionals to help us be in 10 places at once, and therefore greatly enhance the quality of service we can deliver to our clients. This is basically how other professionals like your banker or lawyer operate. And on top of this, we've used cutting edge technology to dramatically improve the speed, efficiency and innovative capabilities of every part of the service we deliver.
    We don't expect you to care about the fine-details of the inner-workings of our office. What you should care about is simply this. Because of the highly unique way we've structured our real estate office . . .

    Our client's homes sell for more money in less time!
    And because our Team sells a lot of homes, we have extensive home selling experience that puts more money in our client's pockets.
    To find out more about how our team approach can make you more successful in the real estate market, simply fill out the form on this page.
    Featured Agents

    Scott Coldwell

    Team Leader, Listing Specialist, Realtor

    CalBRE# 3077217

    • Ocala resident for 30 years. • As an Ocala Realtor, Scott has a commitment to customer satisfaction and outstanding results. Scott Coldwell is not a one-size fits all realtor; he customizes his services to meet the needs of each individual client. He works to truly know each buyer and seller so that he can help his customers make the best real estate decisions for their lifestyles. As part of the Chairman’s Circle which represents the top 1% of Coldwell Banker offices, Scott has earned a reputation for excellence by delivering consistent, outstanding service and results. Before joining SellState in 2013 Scott was part of the Coldwell Banker team. After reaching his goals of being the top Realtor for several years, he decided to take on new challenges and take his business to the next level with SellState Next Generation Realty. Scott earned a Bachelor of Arts in Marketing/Management from Saint Leo University in Tampa, Florida. Scott is Married with three children, which keeps things out of the ordinary

    Kelly Pendarvis Craig

    Office Manager


    Caitlin Crawford

    Executive Assistant


    Brandt King

    Buyer Specialist


    I was born and raised in Ocala. I graduated from The University of North Florida with a bachelor’s degree in Psychology and also earned a Master’s degree in Counseling from Webster University. I lived in Jacksonville, FL for 6 years and moved back to Ocala when I met my wife so we could raise our children in this wonderful community. We now have two children and are doing just that. I spent 8 years in the local school system as a teacher, guidance counselor, and magnet coordinator. I am excited to be in Real Estate because there is nothing greater than fulfilling the American Dream of owning your own home.

    Meghan Schenavar

    Buyer Specialist


    I've been in Ocala for over 10 years now and couldn't be happier about working in Real Estate. I grew up in Naples, FL and went to FSU for AA, then FSU/Study Abroad in Florence, Italy & returned to graduate from University of South Florida. I feel so fortunate to be raising my active children in the Ocala area with it's great schools and sense of community. I look forward to the opportunity of helping you with your Real Estate needs. Home is a great place to be!

    Sara Koehn

    Buyer Specialist


    Sara Koehn has been a Central Florida resident for over 7 years. Shortly after relocating from NY she obtained her Bachelors degree in Merchandising. In 2016 she obtained her Florida Real Estate License and joined the Sellstate team. Before entering real estate, Sara has served as a mentor, leader, and educator for a prestige retail company, Buckle. Working in the fashion industry for over 10 years allows her to pay attention to detail and help her clients visualize exactly what they need. Real estate means more than simply selling properties to Sara. Its about fulfilling her clients' hopes and dreams while building relationships based on trust, knowledge and expertise.

    Kelly Coldwell

    Inside Sales Agent


    Roger Armbrister

    Buyer Specialist


    Roger is a licensed real estate professional with SellState Next Generation Realty and a member of The Scott Coldwell Team in Ocala, FL. As a retired military officer, Roger brings to the table many years of life experience, professionalism, and maturity along with a proven track record of success over a broad range of experiences. For many years, the Air Force core values of "Integrity first, Service before self, and Excellence in all we do" were central to the success of Roger's military career. Today, those same core values continue to guide his real estate career along with his strong commitment to representing his clients with open communication and respect. Roger will use every skill and resource to meet and exceed all client expectations as your trusted Florida real estate professional.

    Rob Ziebart

    Certified Mortgage Planner / Branch Manager

    CalBRE# NMLS # 305375

    If you are need of a mortgage professional in Ocala to help you purchase a home, or to advise you about repositioning your home equity using a customized mortgage plan, Rob Ziebart is here for you. In the mortgage business since 2000, he has more experience than most mortgage originators in Ocala. After originating home loans for eight years with Taylor, Bean & Whitaker, Rob launched his own mortgage company, Landmark Mortgage Planners, in 2007. This venture has proved promising as it has allowed him to expand his lending options, making him a stronger asset for his customers. Rob has a strong passion for real estate finance and enjoys creating strong relationships with local realtors, builders, and financial planners who share the same enthusiasm for building their business and helping their clients. From 2000 to 2007, Rob represented Coldwell Banker/Ellison Realty in Belleview, Florida, as their in-house Mortgage Lender. There, Rob grew his business to high production levels with his attention to detail and exceptional customer service. The challenges of creating successful real estate transactions, timely closings, and proactive communication have always been important to Rob, and he continues to improve in these areas to ensure successful results. In every mortgage transaction there are obstacles and hurdles to overcome especially in today’s stringent lending environment. How these potential problems are identified and addressed in a timely manner are what differentiate a seasoned and successful Mortgage Planner from the average Loan Officer. Rob Ziebart was the first CMPS Institute Certified Mortgage Planner in Marion County and was recognized in Mortgage Originator Magazine in 2006 as one of the top 200 producers in the nation (ranked number 140 for number of personal loans closed at 314). Being a student of the business, Rob finds the most enjoyment helping customers understand strategic home equity concepts that will help them see their mortgage not as a required debt but as a powerful tool, which can help them achieve their long and short-term financial goals. Structured properly, the mortgage loan can significantly enhance your retirement and wealth creation efforts. Rob can show you how, and help you implement the best plan for your situation. Experience and integrity are what really makes Rob Ziebart different than all the other Mortgage Lenders in Ocala, and he looks forward to serving you.

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